I'm Danica 👋🏻 Hybrid Creative-Analytical Remote Freelancer 🏝️ Thought Partner & Connector Ex-adidas ///👟
My world 🌍: Partnerships, Strategy, Brand Marketing & Creative Direction in Fashion and Sports.
Client work 👩🏼💻: adidas training brand management lead: new strategy & positioning, SS24/SS25 go-to-market, sell-in, brand campaign & content creation, event guidelines, Les Mills & women's initiatives & more - all launching in Jan 2024.
During my time at adidas, I headed up creative projects & Creative Direction for Originals = birth of new Creative Direction framework and strategy influencing adidas x gucci 👜 = creative lead behind the launch of the new sneaker app: confirmed and creatively propelled adidas into the metaverse adidas x into the metaverse x BAYC.
Before this, I was brand manager & partnerships lead for adidas x stella 💚 and the multisport, blockbuster adidas campaign Ready for Sport tied to Tokyo2020 and #hometeam.